World Of Sothys
For more than 70 years, SOTHYS’ success in the luxury cosmetics market has depended on keeping to its core values of investment in the Institutes of Beauty, which place the customer and her well-being at the heart of every SOTHYS treatment. Its research on unique formulas in SOTHYS establishments is combined with a unique brand of massage care that makes SOTHYS pioneers in the field. Now, more than ever before, the dynamism of SOTHYS springs from the ability to stay true to itself while consistently providing new answers in the ever-changing world of modern beauty.
A historic family business focused on excellence.
The Legend of SOTHYS
Sothys was the name that the ancient Egyptians gave to the brightest star in the sky. She was perceived by the inhabitants of the Land of Pharaohs as the Jewel among jewels. Mankind was fascinated by her brightness and her beauty.
One glorious night, the god Saturn met the young star Sothys; even Venus had never seemed as beautiful as she. Through this astonishing meeting, Saturn was overwhelmed with passion for her; this threw the cyclical rhythm of the stars into disarray.
Venus could not bear the fact that she was no longer the most beautiful star in the sky. She took her revenge on Sothys, who was swallowed up by the cosmic void and disappeared. Saturn wept for over forty days and forty nights, his tears flooding the Earth.
For centuries, the world heard no news of Sothys until the day when she was mysteriously reborn to deliver her secret to the World, dedicating herself to preserving the beauty of women and their happiness. As tribute, the Egyptians venerated her as a Goddess.
The Rise of SOTHYS
Founded by the physician and biologist Dr. Max Hotz and born from a philosophy of curative treatment, SOTHYS has a 70-year history of professional skincare treatment. Trained in the field of medical biology, Dr Hotz was motivated to find a remedy to minimize the suffering of burn victims in the aftermath of World War II.
In 1946, Dr Max Hotz invented the world’s first concentrated biologically-based serum stored in sealed ampoules. A trained physicist and biologist, he then created the first medicinal cream to heal burnt skin. From then on, Dr. Hotz began to dispense an original line of products alongside his medical practice. He catered to an elite Parisian clientele, operating from a tiny beauty institute at 163 rue du Faubourg St Honoré, in the heart of Paris’ golden triangle.
In 1966, the Mas family, owners of the Asepta laboratories in Monaco, acquired the SOTHYS Institute. Handed down for generations from father to son, the passion of the Mas family has enlivened the SOTHYS brand and driven it forward.
Today, the third generation of the Mas family – Frédéric and Christian Mas – oversee the company. The administrative headquarters, laboratories and production site are located in Brive-la-Gaillarde in the heart of the Corrèze region, while the prestigious address on the Faubourg Saint-Honoré in Paris still represents the beauty salon, just as it has from the beginning.